The Story Behind Earthama
It all started one hot summer in 2015, I was hiking up centuries-old cobble streets, which cut at strange angles and seemed to go on top of each other. It was a long and winding road, but also just as beautiful. After a long vigorous walk, I became thirsty and decided to stop by one of those cozy cafes so ubiquitous in Europe. While still in the shop looking for a cool and relaxing drink on the shelves then next to the bottles of mineral and spring water and other soft drinks, I noticed bottles of elderflower syrup and there, were also elderberry, raspberry, and strawberry.
I have been living outside of the region for so long that I had forgotten about my early childhood in Communist Bulgaria when western products such as Coke and Pepsi were nearly nonexistent - my mom made syrups and jams from fresh fruits and herbs. It was what everybody did back then, in a time before GMOs, industrial pesticides, and artificial flavors came into existence.
But those simple times had now passed. I took a look at the ingredients of the syrup nonetheless. To my surprise: no preservatives or any artificial ingredients. Just cold-pressed fruits, herbs, cane sugar, water, and citric acid. Perfect, I thought, something that's healthy, tasty and simple to make. I did try several recipes when I got back to New York, but it just didn't work out. It wasn't as easy as I thought.
Still, I was determined. My desire for an organic and natural product had grown into a business idea. I took an extended leave from work, bought a ticket to Bulgaria, and spent the next few months as an old-school apprentice, learning all the tricks and hoops that go into making the perfect syrup from one of the top experts in that same ancient city of Plovdiv. Thank you Kosta!
When I returned to New York, I started making small batches for personal consumption and this time they were just as good as the ones I've tried on the Old Continent. This is how the idea for Earthama was born.